Funnily enough, so am I so I'll be watching this thread with interest too.
I'm curious to know what the issues with the "Chinese tat" are (not that I'm in any way disagreeing with the principle) - if we're using these in an amateur/hobbyist environment (and indoors) is build quality as critical? Although given the price of that Godox one, it doesn't seem worth saving £5 and buying off fleabay!
Jamie, are you looking for a grid as well (I am) - although I don't have experience of using a gridded softbox popular consensus seems to suggest it's the way to go if you want more directional control.