Garry Edwards
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Id appreciate your help with some market research into my training courses
Basically, as some of you may know, my business is mainly advertising & commercial photography. Im very much a lighting guy.
Lighting seems to be a difficult subject for a lot of people they dont know what they need, they dont understand the principles of good lighting and often although they know that lighting is by far the most important ingredient of photography, they dont know how to learn.
So I also run 1-day training courses on various types of (mainly) studio photography. The courses are run on an individual basis and because of that, are tailored to the exact needs of the person attending, i.e. I teach them exactly what they want to learn and I tailor the teaching to suit their own space and equipment as well as to their existing level of knowledge and skill.
So far so good, but these courses are expensive at £470 and I cant make them any less because I make far more money doing actual photography for my commercial clients.
One way of making them (far) cheaper would be to offer an option of group training sessions, as a lot of other people do say up to 10 people sharing the day, model provided.
Ive always kept away from group training because it cant work as well people obviously learn far more on an individual basis but a lot of other people run them so there must be a demand
What do you think? If you were in the market for a training course yourself, would you rather pay for individual training on a date to suit you or would you rather pay a lot less to take part in a less specialised group training day?
And if you prefer group training, how many people do you think should be on each Course (theres plenty of space, this question is about how many people you think is a good number) and how much do you think would be a fair price?
Thanks for any answers.
Basically, as some of you may know, my business is mainly advertising & commercial photography. Im very much a lighting guy.
Lighting seems to be a difficult subject for a lot of people they dont know what they need, they dont understand the principles of good lighting and often although they know that lighting is by far the most important ingredient of photography, they dont know how to learn.
So I also run 1-day training courses on various types of (mainly) studio photography. The courses are run on an individual basis and because of that, are tailored to the exact needs of the person attending, i.e. I teach them exactly what they want to learn and I tailor the teaching to suit their own space and equipment as well as to their existing level of knowledge and skill.
So far so good, but these courses are expensive at £470 and I cant make them any less because I make far more money doing actual photography for my commercial clients.
One way of making them (far) cheaper would be to offer an option of group training sessions, as a lot of other people do say up to 10 people sharing the day, model provided.
Ive always kept away from group training because it cant work as well people obviously learn far more on an individual basis but a lot of other people run them so there must be a demand
What do you think? If you were in the market for a training course yourself, would you rather pay for individual training on a date to suit you or would you rather pay a lot less to take part in a less specialised group training day?
And if you prefer group training, how many people do you think should be on each Course (theres plenty of space, this question is about how many people you think is a good number) and how much do you think would be a fair price?
Thanks for any answers.