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This anecdote is about a Sky renewal contract but could apply to any renewal..car-home etc.
Last week a customer of Sky Broadband received an Email telling him that his contract was due for renewal so he called them to renew it and see if he could get the best deal . He was paying £34.50 a month which increased to £39.50. However, the Email stated that if he locked in for 18 months he would get a £5 a month discount ..so..keeping it at £34.50. His wife checked Sky's online offers and saw that they could get a discounted price of £26 a month which over 18 months amounted to a saving of £153....for exactly the same contract. When the chap called Sky and asked for their lowest price he was told that £34.50 was their absolute best.. He then told the customer care (?) person that his wife had found the £26 a month offer online.. What did the Sky operative say ? "Great, now that you've confirmed that you've seen our online offer I can give it to you " He'd been with them for six years. If that's not bad enough there was more. This chap had a friend who is on the ball and puts the renewal date on her calendar so she has time to research for the best price and then haggles with them and gets it. One day she asked them why her father,who had been with Sky for 20 years, was being charged so much more than her for pretty much the same service the operative said it was because he'd never complained adding that had he challenged the year on year price increase he'd have got a better deal. I appreciate that some people just don't have time to research prices and then call to haggle..I don't think haggle is the correct term tbh..you call to bring to their attention a better offer,either through their online price or another company..ie there's an alternative..haggling is just getting the ticket price down as if you were in an antique store. So putting aside those so busy they have no time you are left, generally, with the vulnerable or elderly.I call that exploitation. It's those people who allow the likes of Sky and insurance companies etc to offer discounted prices to those more savvy and keep their business.
Why aren't I surprised ? Because these companies are run by sheisters, that's why.
Last week a customer of Sky Broadband received an Email telling him that his contract was due for renewal so he called them to renew it and see if he could get the best deal . He was paying £34.50 a month which increased to £39.50. However, the Email stated that if he locked in for 18 months he would get a £5 a month discount ..so..keeping it at £34.50. His wife checked Sky's online offers and saw that they could get a discounted price of £26 a month which over 18 months amounted to a saving of £153....for exactly the same contract. When the chap called Sky and asked for their lowest price he was told that £34.50 was their absolute best.. He then told the customer care (?) person that his wife had found the £26 a month offer online.. What did the Sky operative say ? "Great, now that you've confirmed that you've seen our online offer I can give it to you " He'd been with them for six years. If that's not bad enough there was more. This chap had a friend who is on the ball and puts the renewal date on her calendar so she has time to research for the best price and then haggles with them and gets it. One day she asked them why her father,who had been with Sky for 20 years, was being charged so much more than her for pretty much the same service the operative said it was because he'd never complained adding that had he challenged the year on year price increase he'd have got a better deal. I appreciate that some people just don't have time to research prices and then call to haggle..I don't think haggle is the correct term tbh..you call to bring to their attention a better offer,either through their online price or another company..ie there's an alternative..haggling is just getting the ticket price down as if you were in an antique store. So putting aside those so busy they have no time you are left, generally, with the vulnerable or elderly.I call that exploitation. It's those people who allow the likes of Sky and insurance companies etc to offer discounted prices to those more savvy and keep their business.
Why aren't I surprised ? Because these companies are run by sheisters, that's why.