What is the ASDA Price Guarantee?
The ASDA Price Guarantee gives you the opportunity to check the cost of your comparable grocery shopping at ASDA and our main competitors.
If we're not 10% cheaper than Tesco, Sainsburys, Morrisons and Waitrose on your comparable grocery shopping we'll give you the difference. Guaranteed!
In order for your shopping to be eligible for the Asda Price Guarantee, you need to have bought at least 8 different items, of which at least 1 should be comparable to the above competitors. If the total cost of the comparable items in your shopping isnt 10% cheaper than the above competitors, we'll give you the difference.
We will always issue a voucher for the largest amount, if we arent 10% cheaper than more than one competitor.
Qualifying for ASDA Price Guarantee
For a comparison to be made, your shop (in-store or online) must contain at least 8 different items covered by the ASDA Price Guarantee, of which at least 1 must be comparable against that of either Tesco, Sainsbury's, Morrisons or Waitrose.
Any item not included on ASDA.com will not be included in the Asda Price Guarantee or count towards the minimum requirement of 8 different items.