Thanks for the info Tommy - I guess I am pricing myself way to cheap with takings of between £249 and £499 for Weddings this year and find myself unable to afford much in the way of advertising which is biting me in the bum. I have around 30 weddings for 2019 - most done now, and only around 7 bookings for next year at my new higher price. I will try directing people to my website instead of expecting enquiries directly on the back of my social media advertising. Being new, having a website that is not ranking, not doing fayres, and relying on word of mouth and my Facebook Business Page audience which is now over 1000 and Gumtree hasn't been good for me the last few months - also giving too much time to processing and not enough at finding new business is a guilty habit. I'm lucky if I get an enquiry a month :-(
I can't speak for anyone else and we all have to learn the game and start somewhere. I personally found as our prices increased we needed to find new ways of finding clients as people with different budgets hang out in different places.
I don't know if you are part time or full time but charging at that pricing level will mean as you have said yourself you will never the option of doing anything really in terms of marketing. There is a reason why the average cost of a wedding photographer is around £1000. Marketing is a must really and you will need some sort of budget for it.
If you are part time maybe don't worry if you are only doing weddings for beer tokens you could easily stay at your current pricing level and still get work just based on price alone.
If you are full time or looking to go full time those prices won't be sustainable as once you pay for income tax, national insurance, on going equipment cost and insurance, website plus marketing etc. you are going to be making a huge loss if you are competing on the same level as the other average Joe wedding photographers.
No budget for marketing no matter how you do it, means no bookings. Bookings don't just appear out of thin air. Yes absolutely do a great job and you will get recommendations but you will struggle to run a full time wedding photography business on that alone just because the market is so saturated.
I know a lot of other wedding photographers including those at the cheaper end, I consider us to be at the cheaper end, but then there is cheap and then there is ridiculously cheap. From the sounds of it you have fallen into the trap that a lot of new wedding photographers do as in you have found that you can get bookings at a really dirt cheap price and have been afraid to take that jump to the next pricing level in case you lose that. Problem is if you don't jump at some point it will too late. You will find that you will get a rep for being that cheap guy. The problem with that is that when you do get recommendations those people will expect those ridiculously cheap prices as well and because you will never have the budget for marketing you end up stuck in a loop of not earning enough to work properly and ever decreasing level of bookings.
You will probably find that there is couples out there who have looked at you and not booked because it seemed a bit dodgy that you where so ridiculously cheap.
Don't get to hung up on numbers on social media. Just to give you an idea we have over 13k followers on Instagram and over 7k on Facebook and it means absolutely nothing, if we relied purely on social media for work we would be done within months. Social media is great as part of an overall marketing strategy but should never be the only thing you are looking at in terms of promoting yourself.
There is a guy local to me, he is very busy but I know that he spends £800 on adwords a month, £500 on social media adverts a month and has a company that looks after his website and S.E.O at £600 a month. He is also present at all the larger local wedding fayres and advertises in a lot of the local wedding rags. That is what you are potentially competing against.