By maintaining the 50X ratio between target distance and focal length the target will remain the same size in the frame no matter which focal length you use. So long as the target exceeds the size of the selected focus point within the frame by at least 3X vertically and horizontally you should not have a problem.
I've used several variants of the cereal box and ruler over the years and I really don't see how paying for a specialist tool could yield better results. Unless your DOF really is as little as 1cm or less then I personally do not think that
minor errors in alignment (say 1-2mm) will be significant. Of course, the LensAlign videos demonstrate an 85/1.2 lens, which really does highlight the need for accuracy when having incredibly slender DOF, but for those of us shooting at f/2.8 and slower, and calibrating at 50X focal length, a mm either way just will not be important - IMHO.
Example setup....
The box is pretty much dead square on to the camera, and certainly you can't see the top, bottom or sides of the box, which is a strong clue that it is pretty square. Also, the focus point is aimed physically quite close to the ruler, although a safe distance away to avoid any danger of focus upset, but that means that even a small error in alignment will translate to only a tiny error - maybe a mm or so - in judging the focus accuracy. Since the DOF for this lens can be judged pretty well over a distance of a couple of cm (and this is viewing at 100%, not real world enlargement size) then I'm happy that I can fine tune microadjustment to within acceptable limits. In the real world, unless photographing static subjects from a tripod the odds are that you will get a focus error of a mm or two just through natural movement between focusing and firing. If you use focus/recompose, or shoot a moving target then I don't believe that being out by a mm will make a hill of beans difference to the results.
With all that said, while 50X is a good general guideline for choosing a distance for calibration, if you do more typically use the lens at closer distances then it would probably pay dividends to calibrate at those closer distances, or at least somewhere between there and 50X focal length. For example, an adjustment that might suit my 70-200/2.8 for indoor sports, at distances of around 10-20m away may not yield optimum results when shooting a headshot from 2m away and needing critical focus on the eye.