The link seems to be to an LCD cleaning pen?http://www.7dayshop.com/catalog/product_info.php?cPath=777_1&products_id=82072
Walt we have just received 2 of them and Dangermouse s been cleaning our lenses this afternoon and they are amazing He has a post on about them http://www.talkphotography.co.uk/forums/showthread.php?t=119528