A sealed envelope popped through my door today from a company called Kantar. The letter in the envelope had just my address, no name mentioned at all. Normally I would just consign these letters to the shredder but it looked like another Estate agents letter offering to buy my house so I decided to open it. I usually send it back to them in an unstamped envelope so they have to pay double.
I had never heard of Kantar before before, but a quick search on line shows that they are involved with collecting information about peoples Television 'viewing habits!'........ Oh really! They are working with Google, (alarm bells sounding) so the letter advises me.... to help them, (Google) learn more than enough about peoples media habits by devious means so I am not handing it to them on a plate! The idea is apparently, so they claim, to develop new and improved opportunities for the users. Which I would suggest is another way if prying into what we do?
I would hazard a guess that, providing Google with more information than they already have, is tantamount to giving Vladimir Putin the codes to all the US defence information! In fact I trust Putin more than Google. They call those who have received this letter the ' panel' (I assume meaning us mugs - I think not) WE are specially selected to make sure they hear from a representative group of people which represents a usage patterns of the entire population.
If I am specially selected, why did they not use my name on the envelope? We are supposed to log in using a reference number provided, followed by a password, also provided. Somewhere along the line they would have got around to asking for your name etc plus an address where they can compare the reference number to. Well they are getting nothing from me!
The letter continues:- To thank us for our time, every household who agrees to join the panel will receive a gift voucher for £5! WHOOPEE! And consequently will receive 'points' towards vouchers for every month they remain on the panel. Again I think not!
Your comments please - keep 'em clean!
I had never heard of Kantar before before, but a quick search on line shows that they are involved with collecting information about peoples Television 'viewing habits!'........ Oh really! They are working with Google, (alarm bells sounding) so the letter advises me.... to help them, (Google) learn more than enough about peoples media habits by devious means so I am not handing it to them on a plate! The idea is apparently, so they claim, to develop new and improved opportunities for the users. Which I would suggest is another way if prying into what we do?
I would hazard a guess that, providing Google with more information than they already have, is tantamount to giving Vladimir Putin the codes to all the US defence information! In fact I trust Putin more than Google. They call those who have received this letter the ' panel' (I assume meaning us mugs - I think not) WE are specially selected to make sure they hear from a representative group of people which represents a usage patterns of the entire population.
If I am specially selected, why did they not use my name on the envelope? We are supposed to log in using a reference number provided, followed by a password, also provided. Somewhere along the line they would have got around to asking for your name etc plus an address where they can compare the reference number to. Well they are getting nothing from me!
The letter continues:- To thank us for our time, every household who agrees to join the panel will receive a gift voucher for £5! WHOOPEE! And consequently will receive 'points' towards vouchers for every month they remain on the panel. Again I think not!
Your comments please - keep 'em clean!
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