Yes there's luck involved but for my situation I can reduce the amount it influences what I get - I shoot a particular team and there are lots of things I do/know (without conscious thought nowadays) to tip the odds in my favour because I want action that matters to my clients (paper and the club) not just standard agency action. My advantage is I know the football club, players and fans and how they behave and work to get shots which show that.
If I'm doing matches not involving that team I could get away with a heap of nice action stuff but I try to do more because two guys heading a ball or a goal celly is often not the story of the match - and there's nearly always a story that matters to the people you are shooting for.
If I'm doing matches not involving that team I could get away with a heap of nice action stuff but I try to do more because two guys heading a ball or a goal celly is often not the story of the match - and there's nearly always a story that matters to the people you are shooting for.