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- Kevin
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This for me as wellFor me, top row, furthest to the right.
Yeah the designer knows I'm a BMW man so did these first thinking I'd jump at the first thing he did I reckon!!5th row, in the middle. Top row look familiar?
Same here - 5th row, far right5th row far right. All same colour plus has border round letters. And I guess i prefer blue.
And that is a very good point BUT i just can't help thinking of "KFC" when I see my initials against a red background!!. Also there are so many motor traders out there using red and I wanted to get away from that, however it may be that red is so common for good reason too?!?!The concept reminds me of the KPMG accountancy firm's logo.
Bottom right (the red one) is my favourite. It also gives you a single colour for your brand which might make it easier to get your brand identity into other things like posters.
Many thanks and I agree that shades of the same colour look slicker. Interesting that as an accountant you chose blue as I have already decided that it looks too corporate for a small motor trader, however I also have to build a website for my H&S Consultancy firm and will be using the blue hues from the central logo on line 5 as my palette as it just lends itself to a more corporate arena I feel.1st column - I prefer it without the borders.
Multi-colour more eye-catching, but shades of same colour looks slicker, especially the blue, but there's a risk such a conservative choice makes you look like an accountant/lawyer/surveyor etc.
As an accountant, I'd go with row 5
Is there?, is that because of market research and statistics showing it's power and presence in business or is it that someone chose it because they liked it?. I have no aversion to blue at all but would prefer to keep that colour pallete for my other, more corporate business I think. I'm currently trying my four favourites at business card size to see what works best at that size as that will be a major determining factor for me.There's a reason both Deloitte and KPMG (2 of the big 4 firms) have blue as their logo...
Does it depend on the image you're trying to put forward? Are you selling cheap and cheerful, are you selling prestige or high performance for example?
If it's cheap and cheerful something intentionally more basic or dated might work to give the impression of lower cost, e.g. single colour.
If you're selling prestige or high performance the association of the top row with M Sport might help. Some sort of vertical fade also might help to give it a glossy 3d effect. (similar to the M Sport badge above)
Another thought is we're only viewing these on a black background. Is that how they will be mainly seen or will they be used on white paperwork?
I don't honestly think it matters what you are selling.
I don't honestly think it matters what you are selling and at what price point, it costs nothing to be professional and take pride in the look and feel of your promotional material to my mind.
Ok thanks, I assume you are a designer then?. That being the case how would you approach a brand using 3 letters against a dark background please?. If you are not design orientated but it's just personal opinion then I'd still like to hear what you would like to see please.Don't like any of them. Doubt you'll get any more or any less business because of your logo. Just pick what you like.
Ok, point taken and I agree branding a low end product can be tricky, that said im not so sure low end clientele take much notice of branding and to be fair other than a few big boys I find branding across the motor trade quite dull.I don't think it's a matter of being less professional or taking any less pride. If anything I'd expect it to take more effort to get something to reflect low cost and still look good than it would to reflect premium. That said if you're selling prestige to mid perhaps it's less relevant.
Thanks for that and indeed it would make printing costs cheaper. I do like the border myself but want to try a few gradients and maybe even a reflection or metallic edge before making a final decision.Single colour costs less for printing
I like the ones with the thin border, think the separation works well
No not a designer, just a consumer. I care about the car I'm buying not the brand of whom is selling me the vehicle be it new and the group behind the franchise or be it secondhand. It wouldn't influence my decision one iota compared to the product and the individual selling the product. It honestly don't matter, personally I don't like any of them, looks more accountancy than vehicles, but hey if you have the product that I am interested in and you treat me like a King then why not.Ok thanks, I assume you are a designer then?. That being the case how would you approach a brand using 3 letters against a dark background please?. If you are not design orientated but it's just personal opinion then I'd still like to hear what you would like to see please.
Fully agree that a good car at the right price will sell anyway but I'd know I had compromised rather than doing the best I could hence why I'm interested in the approach you would take and have asked for opinions here.
Ok, I hear what you are saying and having bought from many traders myself I concur that it's about the product and the seller more than anything else.No not a designer, just a consumer. I care about the car I'm buying not the brand of whom is selling me the vehicle be it new and the group behind the franchise or be it secondhand. It wouldn't influence my decision one iota compared to the product and the individual selling the product. It honestly don't matter, personally I don't like any of them, looks more accountancy than vehicles, but hey if you have the product that I am interested in and you treat me like a King then why not.
As others have mentioned, I'd look for a single colour as it is a lot cheaper to get products printed and maintain brand consistency.
Fair enough, unless the printers is good and notifies you of that and will adjust the colour slightly...Single colour (Pantone) doesnt always work out cheaper (especially on first run), if youre doing short runs for example and looking at spending little money they will print digitally (4col CMYK). Sure spots are more consistent, but then you could use the same company or any decent print company will get the 4 colour match as close as possible to previous.
If your logo is one colour but made up of a 4 colour split (CMYK) youre still printing 4 colours so the cost is still the same. Which means your logo could be any number of colours and the cost would be the same when printing on a digital CMYK press.
Fair enough, unless the printers is good and notifies you of that and will adjust the colour slightly...