I did this for another forum ...... no doubt it will get slated - but here you go - you did ask
In my opinion - these things are required:
Main & Backup Camera
Main & Backup Flashes
Main & Backup Lenses
** NOTE ** Your backup equipment needs to be of the same calibur as your main equipment. A client expecting digital images is NOT going to be thrilled when you shoot their wedding with your old FILM camera you're using as a backup.
2 Sets of Extra Camera Batteries
Flash Batteries (6-8 sets per flash per wedding)
at least 30 gigs of Compact Flash Memory
Good Camera Bag that you can haul around for 6-16 hours without hurting yourself
Photoshop CS3 or CS4 LR
External Hard Drive
A solution for Offsite file Storage
A way to proof the images.(Online, in person, proof book, DVD slideshow, etc...)
Credit Card or Savings account with at least enough money to cover the following things:
Complete set of gear (in case of theft or loss)
Rental Car (in case of wreck or breakdown)
Liability Insurance
Equipment Insurance
Inland Revenue Registered
Either an lawyer or a PPA or similar Membership (to review your contract and help with any legal issues that may arise)
A good, solid, lawyer-approved Wedding Contract.
In my opinion - these things are recommended:
Portable car camera battery charger
Laptop
A good, solid, lawyer-approved Album Design Acceptance Contract.
Sample Albums
Album Design Software
Sample Prints/Canvas, etc...
Client Information Packets
Recommended Lenses (another frequently asked question):
I typically use a 70-200 2.8 for most of the ceremony. I have a 24-70 2.8 on my second camera in case I need it to get people coming down the aisle. If it's an exceptionally dark venue then I'll use my 50 1.4 instead of the 24-70 on my second camera body.
24-70 2.8 is what I use for group formals and wider shots of the venue and crowd (like the dance floor).
I typically use the 70-200 2.8 for portraits of the couple - just because I like it. I love that it puts me far enough away from the couple to get natural interaction and delivers amazing results.
Those are my "have to have" lenses.
I use a Macro for ring shots and details. I occasionally use it for getting ready (makeup) shots too.
I rarely use any of my other lenses at weddings. I do feel it's important to cover every spectrum as far as lenses go (close, mid-range, far away) but what you actually pack in your bag is totally a personal preference based on your shooting style. (Another good reason to second shoot - discovering your shooting style before investing thousands of dollars in equipment is nice).
Required Skills:
Remember - this is a once in a lifetime event - if you're not 100% confident in your photography skills, just don't do it. Learn more before taking on wedding photography.
You absolutely must be able to do the following:
Photograph in dark churches with no flash.
Change camera settings in a fraction of a second.
Understand and be proficient at bouncing flash.
Understand metering modes and how to meter for someone in a black tux and a white dress standing next to each other.
Know how to use your flash in manual mode.
Have the ability to pose large groups.
Have the ability to light large groups in a dark church.
Have the assertiveness to control large groups while posing and photographing them.
Be able to take control of the situation when needed.
Be able to sit back and realize that it's THEIR day, not yours.
I recommend that you also know/learn how to do these things:
Be able to shoot in the dark outside at night with nothing to bounce off of without using on camera direct flash.
Use your histogram.
Learn off camera lighting (not necessary - but very helpful in many situations).
Understand the flow of a wedding day and that it can change at any given moment.
Getting Started:
I completely and totally recommend second shooting, assisting, or workinf for another photographer for at least a FULL YEAR before booking weddings on your own. There are so many different types of weddings, types of brides, types of churches, reception venues, lighting, ceremony types, wedding sizes, wedding party sizes, that there's just no way to walk in to it 100% prepared. There are so many situations that can arise, little details you never knew were important to know, and things that people would never even think to mention. The experience you would get from second shooting/assisting would be invaluable. Some photographers pay you - others don't - but the knowledge you will gain from working under a good, established wedding photographer is invaluable.
Long term (recurring) expenses that need to be considered:
Income tax (and NI) - that takes about 35-40% of your profit.
Petrol to & from the event.
Batteries
Meals, snacks, etc... you have to purchase that day.
Indemnity Insurance cost
Liability Insurance cost.
Equipment Insurance Cost.
Paper goods (contracts, forms, marketing materials, business cards, etc..)
Office supplies (pens, staples, paperclips, paper, printer ink, etc...)
Phone
Equipment itself (camera, lenses, memory cards, computer, hard drives, software, etc..)
The product you're providing.
Professional membership fees.
Bookkeeping
Adding additional hard drive space
Webhosting
Blog Hosting
Gear Purchasing/Rental/Repair -
Keep in mind - I usually have to replace my main camera body every 24 months to 3 years, they just don't have that great of a lifespan. Considering I shoot over 100,000 frames in a given year - you're still looking at replacing a camera body every 2.5 to 3 years with heavy use - and that's if nothing breaks sooner than that. Lenses will last you a lifetime - but ideally all your gear needs to be sent in for calibration and cleaning every 1-2 years. The more equipment you buy the higher that insurance policy goes up. CF cards need to be replaced over time.
Pricing wedding Photography:
According to much market research it was determined that the average professional photographer HAS to charge $2200 in order to BREAK EVEN on wedding photography. Obviously you're LOSING money if you charge less than that. Yes it is in dollars - no I'm not arguing the point - it is based on all the above
Charge for your TIME (the average SMALL wedding takes more than 20 hours from start to finish, MEDIUM sized weddings take 40-60 hours, LARGE weddings take 80-120 hours and that's with having lots of experience).
When pricing your packages you should first determine how much it will cost you to photograph the wedding (see above for a reminder of all the things that will cost you money). Then determine how much you need to make hourly (if you're going to be in business you do need to set yourself an hourly rate - an figure you're comfortable with, keeping in mind you will lose 40% of that to income tax). Determine how many hours you will spend on this wedding. Consider emails, phone calls, photographing the actual wedding, downloading cards, backing up images, editing, album design, album changes, printing, etc... in the amount of time it will take you. Take your hourly wage and multiply it by the number of hours you will spend on the wedding. Add the included COGS (cost of goods sold) marked up at least 3.5 times. That's your minimum that you can charge.
Offering Product:
Things to consider when offering albums...
Do you have the ability to design them?
Do you have software to design them with?
What type of albums will you offer?
What companies will you use for albums?
Have you seen the product and worked with the company you plan to offer the albums through?
Do you know it's a good product?
Do you have a sample to show your clients?
How is the customer service?
How long is the turn around?
How long is the turnaround for a reprint if they mess it up?
How long is the turnaround for a reprint if YOU mess it up?
When pricing albums you should be paying yourself for the design and marking the product up at least 3.5 times (at LEAST) in order to make a small profit. You should pay yourself enough for the design that you could use that fee to pay a design company to do it if you become unable, for any reason, to design it yourself.
Will you sell digital files?
Loaded question - has it's benefits, has it's drawbacks, nobody can determine that but you. If you do sell them - keep in mind it's not likely that you'll sell them prints or album upgrades and price it accordingly.