Bit of an ironic name for a biscuit thats really crap.
i have always pronounced it as niece (or Nice, F****h town) as I have always been told thats where they originated from!
Why not write to the manufacturers and ask them?

Why not write to the manufacturers and ask them?
Ahh, because the question was not 'why are they called what they are' but 'how do YOU pronounce it'
Why not write to the manufacturers and ask them?
Nice as in France. Shame they don't taste nice.
neice seems to be in the lead at the mo (at timeof posting) 
Nice as in France. Shame they don't taste nice.
My fav biscuits are Clicky Linky Lotus Caramelized Biscuits, they are yummy,
Nice (as in French town)