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I dont think its fair to compare it to the Sony A7/7R as they just dont have the lens range to go with their new bodies, in fact I think its just the kit lens so far and thats it until next year and even then their lens map is quite limited, especially in the pro/fast glass range.
The Nikon has the whole Nikon range that it can use.
Love the styling, just what I've always wanted and I've been banging on about wanting a physical ISO dial for ages, but its to heavy for me and of course just a lottery dream at that price.
It's perfectly fair - when it first hit the rumour mill it was accompanied with words like "Hybrid" which instantly makes you wonder whether they were going to bring out something A7 like. That's exactly why I held off ordering a Sony because I have Nikon glass and if it was a suitable Full frame route I'd pribably have gone for it. However, it turns out to be Nikons idea of Hybrid is to doll up a mahoosive DSLR with Yet more buttons and dials rather than actually do what we all wanted them to and bring out something a lot more retro is size and function. Now that's not what the Sony set out to do, but it happened as a side effect. With that you get something that is trying to be a Full frame NEX that just happens to have ended up the same shape, size and weight as a proper old SLR.
I don't think Nikon is intending this as competition for the Sony, I see it more as trying to better Fuji by going for retro styling but on a DSLR rather than rangefinder platform. Now that we've seen it it's quite obvious that different people will by buying DF and A7s.