Official Talk Leica thread

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Immo
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Hi, I visited the "Leica-town" Wetzlar again (Leica M9 - Summicron 2/50, current version):


L1017456_DxO-L50c-2-tp.jpg


A manufacturing building:

L1017457_DxO-L50c-56-tp.jpg



Most people only know the company name Leica. But the original name was Leitz. Towards the end of th 1980s, Leitz was in severe economic difficulties.

A consultant saw a rebranding as a way out of this crisis. So, the whole company got the name of its most well-known and popular product Leica.

(I know, because I attended a presentation of this rebranding strategy in 1988, long ago, in a previous life ... --- )
 
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