Sounds fascinating. Really looking forward to the tutorial.
Its a shame more companies do not do these more unusual shoots - so bored of endless headshots of women, over and over. I think it is good publicity for Lencarta. I have purchased from Lencarta due to the positive presence on this forum - Garry comes over as genuine customer care and support, not as just 'going through the motion' shallow advertising. I wish more companies would follow this example and put up more varied and challenging stuff.
Thanks for that.
The typical demographic for a studio photographer is a male aged 45-55, which I'm sure is why so many firms just do these women shots. I've done them myself, but prefer not to for a couple of reasons
1. As you say, it's pretty boring
2. It costs money for the model
3. The slightest change of pose by the model changes the lighting effect, so unless very bland lighting is used (and I don't do bland) the results are only "good" if the model's pose and lighting happen to coincide for a certain shot. In the real world, with fashion photography we "machine gun" and get hundreds of shot in the hope of getting a few keepers.
4. If the model doesn't happen to be sexually attractive to the viewer, it's perceived to be a bad photo, i.e the judgement is based on the model, not on the lighting.
Because of these reasons I personally prefer to use something as attractive as a tin of baked beans for tutorial shots, if the shots don't work then that's my fault and not the fault of the subject.
When I was first approached by Lencarta, all those years ago, my role was to provide them with technical support and guidance, so that they could improve their products. Since then I've taken on more roles, sort of accidentally, and I'm now very much involved in providing technical support to customers (from someone who wants to buy their first studio flash to large corporate customers, including education and the military) but my own attitude has never changed, I don't do sales, I just try to ask the right questions and provide the best answers. Lencarta gives me free reign, and when I've gone my successor, who has the same attitude, will continue what I've started.
I don't want to be negative about competitors, but it's pretty obvious to me that most simply can't do what we do, because their emphasis is on sales and whether they know it or not, they don't actually have photographers
It might be less popular and less useful from an SEO point of view but I prefer written articles & BTS shots to videos. ( I know Lencarta usually do both [emoji106])
I completely agree. I much prefer the written word, so do both that and video. Videos can't provide the same depth of info, unless they're far too long for most people to watch. I'm pretty bad at doing the BTS shots, simply because I get engrossed in what I'm doing and forget all about them, but I do try to do them.
Effectively, I'm no longer a photographer. I've got to the age where I need to do less (or nothing at all) and when Lencarta opened up the warehouse in Bradford just over 3 years ago I closed my own studio and set one up there, but I have almost totally stopped doing any commercial work now, I don't want the work and I don't need the money. Pretty much all that I now do is product shots for Lencarta, so this knives shoot is a bit of a departure. The client here is a friend (he still pays top whack) who is part of a large and disparate group of outdoors people - off roaders, hill climbers, archers, knife throwers, shooters, campers, fishers, kyackers etc, nearly all to raise money for charities. I got much more involved with them early this year when they invited me to make up the numbers for their team in a very large clay pigeon charity shoot. Many of these people are either ex military or current reservists, most are pretty special people. 3 of them have come to work for us. Some of the group have decided to run a business selling knives for outdoors people, hence this shoot.
One thing that's very important to me is understanding the subject. I'm not an expert on knives (by any means) but I do use them, and this is almost essential if I'm to show the qualities in my studio shots. But I'm not expert enough and so will have someone who knows far more than I do to advise on the strengths etc when I actually do the shoot. Not all photographers share my approach, and I'm not critical of those who don't care whether or not the client is present at a commercial shoot, or who won't allow the client to be present, but I insist that the client is there, to advise me.
We did another video tutorial some time ago, on photographing horses. That one is all shot but on the back burner due to pressure of other work (new website development, business expansion etc) but should be ready soon-ish. Again, I know a bit about horses, and wouldn't have taken the shoot on otherwise, because the photographer has to understand the angles at which a horse looks good, and when the bloody thing is cantering around he also needs to know where it's safe to stand or lay
As it happens, I used to train working sheepdogs from horseback, my better half runs a horse rescue charity and our daughter is doing a degree in horse behaviour and training - they both tell me that I'm totally useless with horses (and compared to them I am) but if I didn't have the subject knowledge that I do have then I wouldn't have taken on the horse shoot either, at least not without a trainer present to advise.