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When Apple unveiled iOS 14 at WWDC 2020, the company announced a new privacy tool. The new app privacy labels would inform iPhone and iPad users about the personal data an app collects. Unsurprisingly, this infuriated companies that make a living off your data when the feature was finally released towards the end of last year. Facebook came up with a hypocritical attack against Apple, taking full-page ads in print newspapers. It accused Apple of endangering small businesses and putting at risk the free internet. Organizations like the EFF blasted Facebook’s attitude towards a feature meant only to inform and seek consent from users. As Apple explained, any app developer can still track users and collect data. The privacy labels do not put a stop to any of that. They force companies like Facebook to disclose everything they collect. Even Facebook’s employees complained about Facebook’s campaign.
The image below comes from 9to5Mac and shows the privacy labels of several chat apps you might have on your phone, including Signal, iMessage, WhatsApp, and Facebook Messenger, as seen below.
The image below comes from 9to5Mac and shows the privacy labels of several chat apps you might have on your phone, including Signal, iMessage, WhatsApp, and Facebook Messenger, as seen below.