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It's not all about price though. Many retailers are doing it to themselves with their own online presence.
We were looking for a new bed for my son. We had already bought a bed for the spare bedroom which was pretty decent and so we wanted the same one.
Problem is the bed that we previously bought for £499 was now £999 (???), but they had another bed that looked identical, with identical specifications but a slightly different name for £499. The price for delivery online was £39.
As the bed was named slightly differently we wanted to see one in person and check it out so we went down to the retailer in town and were happy that this was essentially exactly the same bed (pretty sure the naming and pricing is so that they can always have one at "half price") and was happy to buy the bed from the store.......until it came to the delivery charge.... £59.
When questioned, we had some b*ll*ks story that for the additional £20 I could pick a delivery date and the bed would be assembled and the packaging taken away. Well a bed can be assembled in 20 seconds and I have refuse removal to collect the packaging so I asked for the cheaper delivery. No can do.
I went home and ordered online. During the ordering process, I was given the option to pick a delivery date. Two drivers delivered the bed, assembled it in the room of my choice and they took the packaging away.
The retailer still got my business, but their store had £500 less to put in their till.
We were looking for a new bed for my son. We had already bought a bed for the spare bedroom which was pretty decent and so we wanted the same one.
Problem is the bed that we previously bought for £499 was now £999 (???), but they had another bed that looked identical, with identical specifications but a slightly different name for £499. The price for delivery online was £39.
As the bed was named slightly differently we wanted to see one in person and check it out so we went down to the retailer in town and were happy that this was essentially exactly the same bed (pretty sure the naming and pricing is so that they can always have one at "half price") and was happy to buy the bed from the store.......until it came to the delivery charge.... £59.
When questioned, we had some b*ll*ks story that for the additional £20 I could pick a delivery date and the bed would be assembled and the packaging taken away. Well a bed can be assembled in 20 seconds and I have refuse removal to collect the packaging so I asked for the cheaper delivery. No can do.
I went home and ordered online. During the ordering process, I was given the option to pick a delivery date. Two drivers delivered the bed, assembled it in the room of my choice and they took the packaging away.
The retailer still got my business, but their store had £500 less to put in their till.