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They have a social reputation which they don't really deserve, just like the VW Golf, a car that was reliable once upon a time in the mid 1980's.
Their reputation comes from making products that just work. They are enjoyable to use, interface very well between hardware/firmware and software and always more intuitive to use..
I have used Android, I have used Windows and other alternatives but I always prefer using Apple. This is not a fashion led decision as nobody can see me using my iMac or iPad when at home can then but I am still happy to pay the premium for it as I use it many hours per day and my last Mac lasted 7 years without a single fault.