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Sales tax in the US is under 10% in most states (around 8% in most) so on that basis it takes a Sony a7ii to around £1225. Which is still well over a £200 price difference and more inline with what we'd pay for a grey model. Unless I'm missing any other charges in the US?
The cheapest UK price I can find is £1450 which is roughly £1200 before VAT and you mentioned £1100 from the US but I'm guessing you're using the best rate currency conversion which you're unlikely to get and that ultimately works out to being under 10% difference in price. Considering sterling isn't that strong against USD I wouldn't be surprised if that accounted for a good chunk of the difference alone.