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Yeah, that would be the obvious market but I just can't help thing they're trying to fill a gap that doesn't need filling. The traditional 24-70mm and 70-200mm is obviously a much wider range. I get that they're heavier (and more expensive) but if you want the same range in the other format it means 3 lenses. Also I'm not sure who would choose the 24-50mm and 50-105mm combo over the 24-105mm. Yes you're losing a stop of light, but f2.8's not exactly that wide for portraiture etc.Maybe aiming for those who bought the 24-50mm f2.8.
I guess they've done their research and they believe there's a market, but if you look around the general consensus there's been plenty of people bemoaning Sony's lack of tele options, yet I can't say I've seen anywhere someone saying "I wish sony would make a 50-105mm"
